<!DOCTYPE html>
<!--[if lt IE 7]>      <html class="no-js lt-ie9 lt-ie8 lt-ie7" lang="en" dir="ltr"> <![endif]-->
<!--[if IE 7]>         <html class="no-js lt-ie9 lt-ie8" lang="en" dir="ltr"> <![endif]-->
<!--[if IE 8]>         <html class="no-js lt-ie9" lang="en" dir="ltr"> <![endif]-->
<!--[if gt IE 8]><!--> <html class="no-js" lang="en" dir="ltr"> <!--<![endif]-->
<head>
  <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
  <!--[if IE]><![endif]-->
<meta charset="utf-8" />
<link rel="shortcut icon" href="http://www.velir.com/sites/default/files/favicon_2.ico" type="image/vnd.microsoft.icon" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<meta name="description" content="We&#039;re constantly thinking of new ideas and solutions to meet our client&#039;s digital needs. See what we&#039;re working on in our latest blog posts." />
<meta name="keywords" content="Velir blog, Velir ideas, Velir blog posts, digital agency blog, web agency blog," />
<link rel="canonical" href="http://www.velir.com/blog" />
<link rel="shortlink" href="http://www.velir.com/node/821" />
<meta property="og:site_name" content="Velir" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.velir.com/blog" />
<meta property="og:title" content="Ideas &amp; Blog" />
<meta property="og:updated_time" content="2015-12-24T16:24:29+00:00" />
<meta property="article:published_time" content="2015-08-31T17:42:16+00:00" />
<meta property="article:modified_time" content="2015-12-24T16:24:29+00:00" />
  <title>Velir | Ideas & Blog</title>
  <link type="text/css" rel="stylesheet" href="//www.velir.com/sites/default/files/css/css_ywqYrtSodM0qVMzAkOSnqZ_iBnAVpkSeD_yPtUN9tBk.css" media="all" />
<link type="text/css" rel="stylesheet" href="//www.velir.com/sites/default/files/css/css_Q1IyGfz-jhMX1uZw4zpjRuITjH6KNlV5L9uw7fx83Jw.css" media="all" />
<link type="text/css" rel="stylesheet" href="//www.velir.com/sites/default/files/css/css_eEjO866zZy8QJShuKj49PvyzXG3QvbTfycbcyO-EgoM.css" media="all" />
<link type="text/css" rel="stylesheet" href="//www.velir.com/sites/default/files/css/css_DDbLq1hVyNXD2W8ARAAX9wTmTPEV17UwsbIGM4FM7xE.css" media="all" />
  </head>
<body class="html not-front not-logged-in no-sidebars page-node page-node- page-node-821 node-type-page" >
<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-PZ44NV" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script type="text/javascript">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0];var j=d.createElement(s);var dl=l!='dataLayer'?'&l='+l:'';j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;j.type='text/javascript';j.async=true;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-PZ44NV');</script>
<!-- End Google Tag Manager -->
<div role="document" class="page"> <header class="header header--page header--inverted"><div class="header__section header__section--primary"><div class="header__content"><div class="logo"> <svg class="logo__emblem"><use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#logo-emblem"></use></svg> <svg class="logo__text"><use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#logo-text"></use></svg> <a href="/"></a></div><ul class="nav--primary"><li><a href="/about-us">About Us</a></li><li><a href="/capabilities" class="has-children">Capabilities</a></li><li><a href="/portfolio">Portfolio</a></li><li><a href="/blog" class="active active has-children active">Ideas</a></li><li><a href="/contact-us">Contact</a></li></ul> <a href="#" class="overlay__open"> <svg class="icon-menu"><use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#icon-menu"></use></svg>Menu </a></div></div><div class="header__section header__section--secondary"><div class="header__content"><ul class="nav--secondary"><li class="first leaf active-trail active menu-mlid-1516"><a href="/blog" title="" class="active-trail active">All</a></li><li class="leaf menu-mlid-2161"><a href="/blog/categories/strategy" title="Strategy">Strategy</a></li><li class="leaf menu-mlid-2166"><a href="/blog/categories/design-ux" title="Design &amp; UX">Design &amp; UX</a></li><li class="leaf menu-mlid-2101"><a href="/blog/categories/technical" title="Technical">Technical</a></li><li class="leaf menu-mlid-2081"><a href="/blog/categories/data" title="Data">Data</a></li><li class="leaf menu-mlid-2111"><a href="/blog/categories/culture" title="Culture">Culture</a></li><li class="last leaf menu-mlid-2116"><a href="/blog/categories/news" title="News">News</a></li></ul></div></div><div class="overlay close"> <a href="#" class="overlay__close"> <svg class="icon-close"><use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#icon-close"></use></svg> </a><div class="overlay__content"><ul class="nav--overlay"><li><a href="/about-us">About Us</a></li><li><a href="/capabilities">Capabilities</a><input type="checkbox" name="capabilities" id="capabilities"><label for="capabilities">+</label><ul><li><a href="/capabilities/digital-strategy">Strategy</a></li><li><a href="/capabilities/design-ux">Design &amp; UX</a></li><li><a href="/capabilities/web-development">Development</a></li><li><a href="/capabilities/managed-web-support-maintenance">Support</a></li><li><a href="/capabilities/azure-managed-hosting">Hosting</a></li></ul></li><li><a href="/portfolio">Portfolio</a></li><li><a href="/blog" class="active active active">Ideas</a><input type="checkbox" name="ideas" id="ideas"><label for="ideas">+</label><ul><li><a href="/blog" title="" class="active">All</a></li><li><a href="/blog/categories/strategy" title="Strategy">Strategy</a></li><li><a href="/blog/categories/design-ux" title="Design &amp; UX">Design &amp; UX</a></li><li><a href="/blog/categories/technical" title="Technical">Technical</a></li><li><a href="/blog/categories/data" title="Data">Data</a></li><li><a href="/blog/categories/culture" title="Culture">Culture</a></li><li><a href="/blog/categories/news" title="News">News</a></li></ul></li><li><a href="/contact-us">Contact</a></li></ul></div></div> </header> <section class="g-section-wrapper hero hero--inverted" ><div class="g-content-container"><div class="hero__content hero__content-light"> <figure> <figcaption> <section class="block block-views"><div class="view view-blog view-id-blog view-display-id-newest_post view-dom-id-ff3e0def19c38725745a4b7dc622a5a5"><div class="view-content"><div><h1 class="headline headline-large">Why a UX &amp; Design Audit is a Great Way to Start Your Next Redesign</h1><p class="type-hero">If you work for an organization that publishes ample digital content, chances are you’ve dreamt of redesigning your website to better promote this content. There are many other reasons (evolving SEO...</p> <a href="/blog/2016/01/29/why-ux-design-audit-great-way-start-your-next-redesign">Read more</a></div></div></div></section> </figcaption> </figure></div></div> </section> <section class="g-section-wrapper content-main"><div class="g-content-container"> <article id="node-821" class="node node-page full" about="/blog" typeof="foaf:Document"> <span property="dc:title" content="Ideas &amp; Blog" class="rdf-meta element-hidden"></span> </article></div> </section> <section class="g-section-wrapper content-bottom"> <section class="block block-views blog--blog_list blog"><div class="view view-blog view-id-blog view-display-id-blog_page view-dom-id-20baf3108d25833be26760c2bc6b22a7"><div class="view-content"><div class="blog"><ul class="blog__listing"><li class="blog__item"><a href="/blog/2016/01/13/personalization-separating-hype-reality"></a><article id="node-2616" class="node node-article media-object directory" about="/blog/2016/01/13/personalization-separating-hype-reality" typeof="sioc:Item foaf:Document"><div class="media-object__content c-9"><ul class="media-object__meta"><li><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/blog/categories/strategy" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Strategy</a></div></div></div></li><li>January 13, 2016</li></ul><div class="media-object__body"><h3>Personalization: Separating the Hype from Reality</h3></div></div></article></li><li class="blog__item"><a href="/blog/2016/01/04/technical-guide-drupal-8-forms"></a><article id="node-2591" class="node node-article media-object directory" about="/blog/2016/01/04/technical-guide-drupal-8-forms" typeof="sioc:Item foaf:Document"><div class="media-object__content c-9"><ul class="media-object__meta"><li><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/blog/categories/technical" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Technical</a></div></div></div></li><li>January 4, 2016</li></ul><div class="media-object__body"><h3>A Technical Guide to Drupal 8: Forms</h3></div></div></article></li><li class="blog__item"><a href="/blog/2015/12/02/what-agile-all-about-tips-successful-agile-project"></a><article id="node-2586" class="node node-article media-object directory" about="/blog/2015/12/02/what-agile-all-about-tips-successful-agile-project" typeof="sioc:Item foaf:Document"><div class="media-object__content c-9"><ul class="media-object__meta"><li><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/blog/categories/technical" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Technical</a></div></div></div></li><li>December 2, 2015</li></ul><div class="media-object__body"><h3>What Agile is All About: Tips for a Successful Agile Project</h3></div></div></article></li><li class="blog__item"><a href="/blog/2015/11/24/bridging-geographical-gap-working-distributed-teams"></a><article id="node-2576" class="node node-article media-object directory" about="/blog/2015/11/24/bridging-geographical-gap-working-distributed-teams" typeof="sioc:Item foaf:Document"><div class="media-object__content c-9"><ul class="media-object__meta"><li><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/blog/categories/strategy" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Strategy</a></div></div></div></li><li>November 24, 2015</li></ul><div class="media-object__body"><h3>Bridging the Geographical Gap: Working with Distributed Teams</h3></div></div></article></li><li class="blog__item"><a href="/blog/2015/10/29/velir-appoints-new-cso-oversee-agency-s-strategic-services"></a><article id="node-2581" class="node node-article media-object directory" about="/blog/2015/10/29/velir-appoints-new-cso-oversee-agency-s-strategic-services" typeof="sioc:Item foaf:Document"><div class="media-object__content c-9"><ul class="media-object__meta"><li><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/blog/categories/news" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">News</a></div></div></div></li><li>October 29, 2015</li></ul><div class="media-object__body"><h3>Velir Appoints New CSO to Oversee the Agency’s Strategic Services</h3></div></div></article></li></ul></div></div><div class="g-content-container pager"><div class="item-list"><ul class="pager pager-show-more"><li class="pager-show-more-next first last"><a class="button button--orange" href="/blog?page=1">View more</a></li></ul></div></div></div></section> </section> <section class="g-section-wrapper footer footer--top"> <section class="g-section-wrapper image-band image-band--gray-dot"><div class="g-content-container"><div class="image-band__content"><h3>Like what you're reading? <a data-remodal-target="signup-blog" href="#">Subscribe</a> for updates.</h3></div></div></section> <section class="g-section-wrapper footer-bottom"><div id="remodal-signup" class="remodal remodal--default" data-remodal-id="signup-blog"> <button data-remodal-action="close" class="remodal-close"></button><h2>Subscribe to Our Blog!</h2><p>We'll only ping you when we have something of real value to deliver.</p><div id="mailchimp-signup-form"><form action="/blog" method="post" id="velir-signup-mailchimp-form" accept-charset="UTF-8" novalidate><div class="g-12"><span class="input"><input class="input__field form-text required" type="text" id="edit-full-name" name="full_name" value="" size="60" maxlength="128" /> <label for="cf-full_name" class="input__label"><span class="input__label-content">Full Name<em>Required</em></span></label></span></div><div class="g-12"><span class="input"><input class="input__field form-text required" type="text" id="edit-email" name="email" value="" size="60" maxlength="128" /> <label for="cf-email" class="input__label"><span class="input__label-content">Email Address<em>Required</em></span></label></span></div><input class="button button--orange form-submit" type="submit" id="edit-submit" name="newsletter-submit" value="Sign Up" /><input type="hidden" name="form_build_id" value="form-btqm4YpaLUWuPfmtQVr_8JnEabaO_0FJQVfnfrYFSvQ" /><input type="hidden" name="form_id" value="velir_signup_mailchimp_form" /></form></div><p class="disclaimer">We promise to never misuse the information you share with us.</p></div> </section> </section> <footer class="g-section-wrapper footer footer--bottom"><div class="g-content-container"><div class="g-12 g-omega"> <svg class="logo__text"> <use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#logo-text"></use> </svg> <a href="/"></a></div><div class="g-12 g-omega"><ul><li>© 2016 Velir, Inc.</li><li>212 Elm Street</li><li>Somerville, MA 02144</li></ul><ul><li><a href="mailto:info@velir.com">info@velir.com</a></li><li>617.491.6900</li></ul><ul class="footer__buttons"><li> <a href="http://www.linkedin.com/company/velir" class="button button--white" target="_blank"> <svg class="icon icon-linkedin"> <use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#icon-linkedin"></use> </svg> </a></li><li> <a href="https://twitter.com/velir" class="button button--white" target="_blank"> <svg class="icon icon-twitter"> <use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#icon-twitter"></use> </svg> </a></li><li> <a href="https://www.facebook.com/VelirInc" class="button button--white" target="_blank"> <svg class="icon icon-facebook"> <use xlink:href="/sites/all/themes/velir/assets/images/spritemap.svg#icon-facebook"></use> </svg> </a></li><li> <a href="/careers" class="button button--white">Careers</a></li></ul></div></div> </footer></div><script type="text/javascript" src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script>
<script type="text/javascript">
<!--//--><![CDATA[//><!--
window.jQuery || document.write("<script src='/sites/all/modules/contrib/jquery_update/replace/jquery/1.10/jquery.min.js'>\x3C/script>")
//--><!]]>
</script>
<script type="text/javascript" src="http://www.velir.com/sites/default/files/js/js_3TykeRWpejhD4-J3vdlaNXdULg9xhOZhbsppK0o2bUs.js"></script>
<script type="text/javascript" src="http://www.velir.com/sites/default/files/js/js_yAicZujtqUhpCyuBiQyVA1uGwMX8V0A0ym_4Jb35kBQ.js"></script>
<script type="text/javascript" src="http://www.velir.com/sites/default/files/js/js_jeJ4a2fJZY0ucrdr-SOW7DmDuIr7S7DLILBPPPvZg9o.js"></script>
<script type="text/javascript" src="http://www.velir.com/sites/default/files/js/js_u7PZ2hqtI1rWH_1kaNHRmICr23dQ2pJUIMQkYwAEVFw.js"></script>
<script type="text/javascript">
<!--//--><![CDATA[//><!--
jQuery.extend(Drupal.settings, {"basePath":"\/","pathPrefix":"","ajaxPageState":{"theme":"velir","theme_token":"SOCISLrIwE1axmCVQ4bVx61jGgHUrfqWueZMKlajo0U","jquery_version":"1.10"},"views":{"ajax_path":"\/views\/ajax","ajaxViews":{"views_dom_id:20baf3108d25833be26760c2bc6b22a7":{"view_name":"blog","view_display_id":"blog_page","view_args":"","view_path":"node\/821","view_base_path":null,"view_dom_id":"20baf3108d25833be26760c2bc6b22a7","pager_element":0}}},"ajax":{"edit-submit":{"callback":"velir_signup_mailchimp_ajax_submit","wrapper":"mailchimp-signup-form","method":"replaceWith","progress":{"type":"none"},"effect":"fade","event":"mousedown","keypress":true,"prevent":"click","url":"\/system\/ajax","submit":{"_triggering_element_name":"newsletter-submit","_triggering_element_value":"Sign Up"}}},"urlIsAjaxTrusted":{"\/system\/ajax":true,"\/blog":true},"wysiwyg":{"codeSnippet_theme":"hybrid","codeSnippet_languages":"{\u0022bash\u0022:\u0022bash\u0022,\u0022cs\u0022:\u0022cs\u0022,\u0022css\u0022:\u0022css\u0022,\u0022gherkin\u0022:\u0022gherkin\u0022,\u0022xml\u0022:\u0022xml\u0022,\u0022ini\u0022:\u0022ini\u0022,\u0022javascript\u0022:\u0022javascript\u0022,\u0022less\u0022:\u0022less\u0022,\u0022markdown\u0022:\u0022markdown\u0022,\u0022php\u0022:\u0022php\u0022,\u0022ruby\u0022:\u0022ruby\u0022,\u0022scss\u0022:\u0022scss\u0022,\u0022twig\u0022:\u0022twig\u0022,\u0022yaml\u0022:\u0022yaml\u0022}"}});
//--><!]]>
</script>
</body>
</html>